What is a wiki? Well, if you don’t know, let’s look at what the most famous wiki, Wikipedia, has to say.

A wiki is a collection of web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified markup language.[1][2] Wikis are often used to create collaborative websites and to power community websites. The collaborative encyclopedia, Wikipedia, is one of the best-known wikis.[2] Wikis are used in business to provide intranets and Knowledge Management systems. Ward Cunningham, developer of the first wiki software, WikiWikiWeb, originally described it as “the simplest online database that could possibly work”.[3]

“Wiki” (/wiːkiː/) is originally a Hawaiian word for “fast”. It has been suggested that “wiki” means “What I Know Is”.[citation needed] However, this is a backronym. “Wiki Wiki” is a reduplication of the same word.

Seem simple enough? If not, here is one more great visual explanation:

It’s part of the Plain English Series:

Wikis in Plain English

If they are not already, wikis are the wave of the future in many settings because of their collaborative ability. While most organiziations (i.e. businesses, churches, etc.) are still only using email, many others have embraced the power of the wiki and are really harnessing it’s power in creative ways.

As I’m still fairly new to wikis (I have 2 that I have created, 1 that I’m a part of, and I joined Wikipedia as a user–though still too nervous to create content yet, or correct).

But let me give you just one example of where I didn’t use it, and how I wish I did and why.

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This is actually the form of social media and online sharing that I am the least familiar with. I have only had a Flickr account for about 6 months, and I just upgraded to Flickr Pro. How many videos have I uploaded to YouTube? Only a couple. So this is new territory, but a territory nonetheless that I think ministries need to explore more often.

Let me start with a couple of reasons for why you should use these tools:

1. People like watching videos and looking at photos. Period. In my opinion, they are often more likely to do this then read a post or follow a debate on a forum page.




2. I think ministries need to start creating more of their own content. Why? One, because how many churches use stock photos of people on their websites that don’t even attend church. I usually hear, “Hey, I’ve never seen them at our church.” Or my favorite, “Our church is not that ethnically diverse.” That’s usually the typical Bible study photo that has a representative of every tribe, tongue and nation represented, and is nowhere close to the actual makeup of the church. Two, video and photos give great insight into people’s lives.




3. Shooting, editing, creating and uploading video and photo content has never been easier.




4. These tools are so easy to use that anyone in the community can create content and participate. You don’t have to leave it in the hands of professionals or video/photo department people. This does two things. One, allows for community participation. Two, reflects more the reality of a community, than stuff being created by one department. And when communities participate, the content doesn’t have the constant professional look to it, but looks more reality which is nice. Not that professional is bad at all…but raw footage from the community is great also.

What Would This Look Like?

For example in the college ministry that I used to pastor, The Quest, here is what I think would have been helpful if I had done it. Obviously Facebook is one place where people share photo and video content with each other, but who is going to go look at each profile?

So I think what would be helpful is to have a “central hub” webpage, as I discussed in The Purpose of Your Website. And on this page you would embed the code from Flickr, YouTube, etc. that would automatically stream the content from your community to the page so that everyone could see it. You wouldn’t need to go look at multiple locations, but go to this one home page and share video and photos. This can be done by creating accounts that everyone can upload to.

Then you can develop some creative team to use those photos and videos that are uploaded to the site and post them at various sites in your community, like Facebook, a blog, etc. So you have one site where all the content is uploaded to, and a team that sifts through the material and places it in different ministry locations online.

Some Good Tools

Like I mentioned at the top. I’m a rookie to this, so please chime in with some suggestions. But here is some tools that I have found helpful and have used.

1. Flickr: Great photo management site. You can get quite a bit of space and ability with a free account. But a Pro account is fairly cheap and gives you lots to work with. I mainly migrated to Flickr based on what I have read in various books on this topic and by the many praises from other such as Wess Daniels and Terry Storch. Flickr is great for photo management, but also you can upload video as well. They have a 90 second limit for video which I think is great. It really helps when determining what you want to shoot and share. I use Flickr video for my blog intro., but I don’t use it for a longer retreat video, etc.




2. Vimeo: I love this video site. I have migrated from YouTube over to this site. I like the look of the site better. I like that my videos upload faster, etc. Check it out. You can create communities around your videos and create your own channels.




3. YouTube: This is obviously the standard. Some people love it and it’s fun to go to their YouTube channels to see what they have done.

These are the only three I’m sharing.

So what photo/video management/sharing sites do you use and like?

Formulating an Online Strategy for College Ministry

• Part 1–Simplicity, Flexibility, Cost and Speed.
• Part 2–The Purpose of Your Website
• Part 3–Why You Should Be Blogging
• Part 4–Using Facebook Effectively
• Part 5–How Twitter Can Catalyze Your Ministry
• Part 6–Using Social Network Platforms as Your Central Hub
• Part 7–Flickr, YouTube and Other Forms of Sharing and Streaming
• Part 8–Ministry Collaboration Using Wikis
• Part 9–Opening Up Your Ministry’s API

DISCLAIMERS: 1)There are better technical people out there concerning the web. 2) Do as I suggest, not as I do. I’m trying to keep up myself, and our college website reflects almost nothing of what I talk about. That’s how fast things change. 3) There are a lot of college ministries out there, and there are a lot of online tools to use, but it doesn’t seem like many are thinking through how to best utilize the new media and Web 2.0 (and yikes, Web 3.0) in their groups. 4) Knowing that things change overnight in technology, I hope to somehow impart to you some of the things I have been learning and wrestling with in these areas. You don’t need to be an expert in this area, just know enough to think critically about the issue. 5) If you have feedback, suggestions, criticisms, please comment. This is by no means all encompassing.

Social Networks have been one of the greatest things to happen to college ministry. There are many reasons why I have found them to be so helpful, but let’s begin with a video primer, because I know some of you, though familiar with social networks, may wonder their exact purpose or how they function. For that I turn to the awesome video series Social Networking in Plain English by Common Craft

I believe that it’s important to have your college ministry in a social network, and that that network should act as your central hub. There are several reasons for that as I want to discuss further with you.
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Despite some of the bad press recently regarding Twitter, I still must say that I absolutely love it. Sure there are days when things take way too long to load, or they don’t load at all. But despite all that, Twitter is still the first site that I log onto when I get on the internet in the morning. What other site is going to instantly bring me up to date with what everyone in my network (friends, family, co-workers, etc) is doing?

For a great step by step primer on Twitter, check out Matt Singley’s post.

Check out Twitter in Plain English series below:

Those are some great resources on Twitter. And in fact, lots of people are writing about Twitter so it’s not hard to find online some effective ways to use it. So what I want to focus on in this post is just a few ways how you can effectively use Twitter in your ministry…or as I say above, how it can catalyze your ministry.

Three Reasons to Use Twitter in Your Ministry Read the rest of this entry »

When it comes to Facebook I’m definitely an evangelist, but it wasn’t always that way. I was one of those pastors who was somewhat fearful of online social technology. I was an early adopter in some ways, but when it came to working with college students I was definitely a late adopter to MySpace (my students had been on for more than a year), and I was also a late adopter to Facebook (my students had been on it for over a year as well).

By the time I got the nerve up to put us on MySpace, my students had already left it and were living online on Facebook. I still remember the Wednesday night in the Spring of 2006 when one of my student leaders got up to make an announcement at the end of the night. He announced how he had created our Quest Bel Air Global Facebook page, and I was thinking to myself, “What does that all mean?”, while I could hear the cheers from the audience as if saying, “Finally!”

Ever since then I have been a big fan and it has revolutionized communication in our ministry. And yet, there is more we could be doing with it, I just haven’t had the time and figured out the best ways yet.

So I have some thoughts, but I would also like to hear from you, and see if we can find out some even more effective ways.
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Of all the topics I’m going to address in this series, this seems to be the no-brainer to me. I started blogging about 4 years ago at the encouragement of one of my students at the time, Jared Kleier. He set up a blog for me on our college website and away we went, though it wasn’t quite that easy. I remember writing and deleting one post after another because I had never experienced writing something for immediate consumption by the public.

All it took was some encouragement from others, and a few links from other bloggers, and then the blogging bug just seemed to take over.

Lots of people have various reasons for why those in ministry should blog. Mark Roberts has 18 Thesis’ for why pastors should blog. You can view his Powerpoint Presentation, Pastors as Blogger, at GodblogCon 2007.

Mark is just one good resource.

There are a lot of reasons why I think those involved in college ministry should blog, so let me give you just 11 (yeah 11) that come to mind and that I have found helpful reasons for blogging:

1. Communicate, Communicate, Communicate: A blog is simply in many ways about communication. When you blog, you communicate to others on a variety of topics.
   
2. Reiterate the Mission: When you blog, you can continually communicate, and therefore, one of the important pieces of communication is to continually reiterate and blog about the mission of the ministry. It’s a good way to remind students and keep everyone accountable, focused, and on task.
   
3. Encouragement: A blog is a great way to encourage those in your ministry, whether it be other staff, leaders or the congregants. Devotionals, posts of encouragement, thank yous, and recognizing others are just some forms. Read the rest of this entry »
   

I think it’s important for college ministries to be forumlating a plan, and developing some ideas about how they can strategically use the internet to best serve their ministry.

There are a lot of topics that I could cover, and maybe 9 posts is too much, so I will try and keep them shorter than my last post.

Last week I posted Part 1–Simplicity, Flexibility, Cost and Speed. Bottom line: You need to have a design and plan that is simple (easy to navigate/aesthetically clean from a design point of view. You also should keep the costs low which is easy to do with all the free and inexpensive tools out there. And speed should be taken into consideration, mainly from the perspective of how fast can you integrate new technology to meet the needs and wants of your ministry. Way too many ministries plunge lots of cost and time into a site, that they no longer can adapt to changes, but are stuck with it for years to come.

Today I want to post about The Purpose of Your Website.

What is the purpose of your website?

This is an important question to begin with. What do you want it to do? What do you want people to come to the site and see and use? What should they walk away with? Sometimes ministries just build websites because they feel like they should have one, but never stop to consider its purpose.

Is it for college students to retrieve information? Is it for them to sign up for Bible studies? Is it for them to be able to visit forums and dialogue?

With these questions in mind we also need to keep in mind that with all the tools out there (i.e. Facebook, Twitter, Flickr, etc.) a website shouldn’t have to do everything, unless it can do it better than those services (which I doubt it can do).

So here are a few pointers that I have found helpful:

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DISCLAIMERS: 1)There are better technical people out there concerning the web. 2) Do as I suggest, not as I do. I’m trying to keep up myself, and our college website reflects almost nothing of what I talk about. That’s how fast things change. 3) There are a lot of college ministries out there, and there are a lot of online tools to use, but it doesn’t seem like many are thinking through how to best utilize the new media and Web 2.0 (and yikes, Web 3.0) in their groups. 4) Knowing that things change overnight in technology, I hope to somehow impart to you some of the things I have been learning and wrestling with in these areas. You don’t need to be an expert in this area, just know enough to think critically about the issue. 5) If you have feedback, suggestions, criticisms, please comment. This is by no means all encompassing.

Starting Out

There are a lot of good books out there on the new media, web 2.0, building web platforms, etc., but no book has challenged my thinking, and convinced me to turn in certain directions as did the “manifesto” Getting Real by the guys at 37 Signals, when it comes to the issues of simplicity, flexibility, cost and speed. I consider it a must read in this area.

Getting Real is about skipping all the stuff that represents real (charts, graphs, boxes, arrows, schematics, wireframes, etc.) and actually building the real thing.

Getting real is less. Less mass, less software, less features, less paperwork, less of everything that’s not essential (and most of what you think is essential actually isn’t).

Getting Real is staying small and being agile.

Getting Real starts with the interface, the real screens that people are going to use. It begins with what the customer actually experiences and builds backwards from there. This lets you get the interface right before you get the software wrong.

Getting Real is about iterations and lowering the cost of change. Getting Real is all about launching, tweaking, and constantly improving which makes it a perfect approach for web-based software.

Getting Real delivers just what customers need and eliminates anything they don’t.

When a college ministry decides to have an online presence there are a few things to keep in mind. Some of these things are:

• student participation
• the fast changing culture of college/university life
• finicky tastes/styles
• revolving body of students and leaders
• budget
• access/control
• etc. (these are just a few)

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